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Accelerating Sri Lanka’s Tertiary Education : Cambridge College of Business & Management

CCBM is a well reputed education industry in Sri Lanka offering both foundation and doctoral programs in several disciplines. Marketing education is one of their specialties and they are the largest study center in the world for CIM UK. They wanted to build a comprehensive website showcasing USPs of the brand while making it easy for students to not only find suitable courses for them and enroll in it.

Process

1

Understanding the business model, service offering

2

Identifying the ideal cohorts for each course

3

Built a comprehensive website showcasing the brand’s USPs and making it easy for students to easily find their relevant course

4

Build a payment portal to make an online payment and enrol to their course fast and easy

5

Search Engine Optimization to rank high for select keywords

Results

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