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Foundation of Digital Marketing

Corporate booking : USD 1,000

In this Foundation of Digital Marketing course you’ll learn the digital marketing framework, strategy and use cases that will help you understand and implement an effective Digital Marketing Strategy for your brand

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Course Syllabus

1 How can you use Digital Marketing to grow your Business
2 The Digital Marketing Framework
2.1 Foundation of Social Media Marketing
2.2 Foundation of Web Marketing
2.3 Foundation of Email Marketing
2.4 Foundation of Paid Online Advertising
2.5 Foundation of Search Engine Optimization
2.6 Foundation of Content Marketing

4 Weeks
100% Online – On Demand
Course Type
Short Course


Abbad is the Co-founder and Head of Growth at Ladder Global (Digital Marketing Agency) and SeamlessC (Software Development Company). He also heads the Digital division of Soft Freight Logic, a Dubai based Supply Chain Technology solutions company.

Founded in 2020, Ladder Global has grown into a strong Digital Marketing Agency which has served over 50 Brands in over 7 countries. 16 Professionals make up Ladder and Abbad has trained each of these professionals along with more than 100 students in multiple leading companies.

Before starting Ladder Global with his partner Anush Milroy, Abbad worked in both managerial and executive capacities in 3 MNCs namely HSBC, Hayleys and Planlogic. Abbad also holds a General MBA via University of London.

Reviews from learners

Abbad is such an amazing lecturer, I met him as a lecturer in a Digital Markerting course I have studied in RH Institute, his knowledge and experience in Digital Markerting is immense, the method by which he explains the facts, the magnitude of his knowledge can be measured, both during and after the course his Humbleness and politeness describes his gentleness, I highly recommend Abbad to anyone who wish to learn Digital Marketing without any hesitation.

Fazil MohamedSenior Officer Digital Media, LOLC Holdings PLC

Abbad is a brilliant lecturer and I found his course to be very useful.
He is humble & approachable; the class was very interactive & insightful.
If you're looking to pursue a qualification in digital marketing, I highly recommend Abbad and this course. He's easily one of the best in the business!

Roshelle Abeysekera
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