Generating further awareness for the Heart Center : Durdans Case Study

Durdans is one of the leading private hospitals. Even though they had some industry-leading departments such as the heart center, the level of awareness amongst the target audience needed further improvement. Further, patients and their loved ones couldn’t find Durdans as a top result when they searched for keywords related to ‘heart health’, ‘cardio’ or ‘neurology’

Process

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We started off with a Technical audit to identify the main SEO deficiencies for the brand

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Then we did a Keywords Research & a Competitor Research

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We then identified the relevant keywords for each of their service and incorporated the keywords to the web copy’s headlines and body

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Next, we optimized for Meta Titles, Meta Descriptions & Image Optimization

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We then monitored the results from these activities

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We also created new optimized web pages and added blogs and other resources frequently based on search queries / demand.

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We created backlinks by reaching out to bloggers and third-party listings.

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Google My Business was also optimized for search visibility and we pushed for Google Reviews for local SEO.

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We also guided the Durdans team to add the right keywords & optimizations for YouTube videos (titles & description)

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Also guided the Durdans team to optimize social media platforms and content for search visibility

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We ran Google and Facebook Ads to increase website traffic

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We helped optimized the Durdans website to improve retention rate and reduce bounce rate.

Results

Since the start of implementing SEO on January 3, 2023, there has been a significant improvement in website performance. Total clicks have increased by 17.2k, impressions have gone up by 390,000, the click-through rate (CTR) has improved by 0.3%, and the average position of the website in search results has improved by 1.3%.