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Increasing Market Penetration for Sri Lanka’s first Online Handyman Service : QuickHelp Case Study

QuickHelp is an Online Handyman service company based in Colombo. They raised a further round of funding and needed to increase their market penetration. They had a requirement to communicate their services in urban Sri Lanka and create viral and engaging content.

Process

1

Understanding the product offerings and figuring out the different target cohorts ‘

2

Creating content targeting these different cohorts and monitoring campaign performance

3

Using Social media stories as a way of increasing overall reach for our campaigns and increasing engagement

4

Running engagement campaigns such as polls

5

Doing give aways and other types of viral marketing campaigns

6

Studying results closely and optimizing our next set of campaigns

Results

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