QuickHelp is an Online Handyman service company based in Colombo. They raised a further round of funding and needed to increase their market penetration. They had a requirement to communicate their services in urban Sri Lanka and create viral and engaging content.
Increasing Market Penetration for Sri Lanka’s first Online Handyman Service : QuickHelp Case Study
Process
1
Understanding the product offerings and figuring out the different target cohorts ‘
2
Creating content targeting these different cohorts and monitoring campaign performance
3
Using Social media stories as a way of increasing overall reach for our campaigns and increasing engagement
4
Running engagement campaigns such as polls
5
Doing give aways and other types of viral marketing campaigns
6
Studying results closely and optimizing our next set of campaigns
Results
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