QuickHelp is an Online Handyman service company based in Colombo. They raised a further round of funding and needed to increase their market penetration. They had a requirement to communicate their services in urban Sri Lanka and create viral and engaging content.
Increasing Market Penetration for Sri Lanka’s first Online Handyman Service : QuickHelp Case Study
Understanding the product offerings and figuring out the different target cohorts ‘
Creating content targeting these different cohorts and monitoring campaign performance
Using Social media stories as a way of increasing overall reach for our campaigns and increasing engagement
Running engagement campaigns such as polls
Doing give aways and other types of viral marketing campaigns
Studying results closely and optimizing our next set of campaigns