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Launching a Kottu Specialist in Sri Lanka : Kottu Stop

Kottu is perhaps the most favourite type of food for Sri Lankans. It can be found in many restaurants and street shops. But what if a restaurant can be built to only serve Kottu – a Kottu Specialist. This was how the idea for Kottu Stop was born.

The client wanted us to launch the brand from scratch. We were tasked with building brand awareness, engagement and sales. When they started they didn’t have a physical location, so their only point of sale was ‘delivery’.

Process

1

Formulating a clear brand positioning and marketing strategy

2

Setting up Google My Business and Social Media Platforms for the restaurant

3

Photoshoot, Videoshoot to capture the food items + model shoots

4

Create content with multiple pillars with clear objectives in mind

5

Special focus was placed on user generated content and referrals to create networking effect

6

Focused campaigns were run for this purpose

7

Online ads placement to selected cohorts.

8

Careful analytics on quantity and quality of the results and optimizing our campaigns accordingly

9

Creating a website to create an additional sales channel for better brand and product awareness and push

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