That is the power of personalities! Brands too should introduce 1 or more faces to their brand and have an active presence on YouTube releasing valuable inbound type content for their customers. These could then be repurposed and published on other platforms.
Even though it’ll take quite some time to make your YouTube channel big, it’ll eventually become one of your most important lead-generation sources. Podcasting is one of the best ways to create high-value content for your audience.