Brand Introduction

CargoDoc is an AI Powered OCR Solution for data entry automation into the CargoWise ERP system. This product eliminates manual data entry with 99.9% accuracy, reducing costs and increasing data entry efficiency.

Client Location



Social Media Content


Video Production

Lead Generation


This was a brand-new product launch, so the product needed to be positioned correctly and targeted to the right audience. A brand had to be created from scratch. We were required to first create brand awareness and then generate quality leads for the brand. We were also required to study the data entry elimination industry and pass the market intelligence back to the product team. We had to work closely with the sales team and create the relevant collaterals to assist them with their sales process. Digital growth of the brand’s online platforms and lead generation were also required.

Types of Solutions

Digital Strategy


Website Design & Development

Content Creation

Search Engine Optimization

Paid Online Advertising

Lead Generation

Social Media Management

Email Marketing


The website is designed to be user-friendly and easy for anyone who visits to get an idea about the product within a few seconds, displaying the tagline on the top left,’ Automate Your Data Entry Into CargoWise,’ and product explainer video to the right.

We have attached Demo Videos for more visual clarity. To build credibility, we have included client testimonials and case studies. The CTA’s on the website is placed to persuade the visitor to make a decision to book a ‘Demo Call’. As CargoDoc is a company that deals with data, we are being extra cautious about the privacy and security of any visitor’s data. For this, we have incorporated privacy and GDPR policies to ensure data protection. All the website details are made hand in hand with our clients.

Social Media

We have built a good presence of the brand on Linked In, YouTube, Facebook, and Instagram with a few 1000s of combined following. Initially, we understood CargoDoc’s goals, objectives, and target audience. Then we created strategies based on what the client wanted to convey. Thereafter, together with our writing and creative teams we created effective messaging and distributed them on our digital platforms.


Cargo + Doc

The elements used in the logo were chosen to portray the solution and the brand name at first glance. Containers play a significant role in the freight forwarding industry, and in order to represent “Cargo”, we have used the container element in the logo. The second part of the logo, which is a document, represents the document elimination and data entry elimination solution provided by the product.

For any brand, the first perception is really important, and one of the first things we considered was Colour Psychology. We decided to go ahead with shades of blue for the brand.

The blue colour represents trust, honesty, and dependability. Since the product is based on AI, we wanted the brand colour to portray that CargoDoc can be trusted and depended upon to help transform a business’ data entry process. The blue colour also represents the concept of ‘infinite’: in our case the endless possibilities with the power of AI. The tagline of the brand “Automate your data entry into CargoWise” was to address our niche target audience directly.

Video Production

We have created demo videos and animated videos in which we have explained what the product actually is. We have also created more education and sales-type videos intending to drive more traffic to the Cargo Doc website and their socials.


We were able to complete the branding and launch the website within 1 month. We started growing the social channels, perform SEO, run email campaigns and run paid ads and started generating quality leads for the brand within 2-3 months. We got top Search rankings for select keywords. We have generated multiple quality leads for the brand as of now.

What our client says about our service

We are very happy with the marketing work Ladder Global has done towards both CargoDoc and SFL Insights (proprietary products built by us). They have taken full ownership of those products and take a proactive approach towards achieving digital growth. Would recommend them for Digital Marketing

Ikraam ReyazChief Executive Officer, Soft Freight Logic

Anush is an honest, solution-centric, focused and creative marketing professional who has provided us with excellent service over the past few months

Lewie DiazManaging Director, Cambridge College of Business

Daiki Axis needed an improved website, better SEO rankings and wanted to generate more leads through digital. We reached out to Ladder Global to help us achieve this, and I must say they have done an exceptional job in helping our brand accomplish all of these goals and generate a reasonable no of leads via digital.

Rui Owase SanDirector, Daiki Axis Environment (Pvt) Ltd

Ladder Global has blended with our team and company culture showing impeccable results and improvements in sales from the inception. They studied and understood our company and project portfolio classification to create a successful digital marketing platform that is monitored daily.

Roshan SenaratneManaging Director, Home Makers

We initially needed a website done and we reached out to Ladder Global. They did a well optimized website for us and then went onto provide content, social media, paid ads and SEO services for us on a monthly basis. We’re quite happy with their service and would recommend them.

Martin MattiEmera Holdings

I am very happy with the services provided by Ladder Global. They fulfilled all our requirements in a respectful manner. They were efficient and creative. Really liked the logo and website they came up with.Their communication is very clear and turn around was fast. Thank you for your services.

Oksana ShivCEO, Emerald Journey, USA