Brand Introduction

Deep cognition is an AI platform and solution provider. They built PaperEntry, which is a data entry automation software. By eliminating manual data entry, PaperEntry helps digitally transform businesses saving time and resources while enhancing the accuracy of data entry.

Client Location

India

Website

Social Media Content

Video Production

Requirement

This project involved revamping the website to enhance the end user experience following the brand guidelines provided and performing Search Engine Optimization for better visibility and discoverability. The collateral was designed while adhering to the brand style guide to ensure consistency across all platforms from the website to social media for better brand recognition. We were required to increase brand awareness and generate quality leads. Revamping the website included producing content for different pages within the website, introducing new features, creating blogs, articles, videos, animations, icons, and case studies.

Types of Solutions

Digital Strategy

Website Design & Development

Search Engine Optimization

Content Creation

Paid Online Advertising

Lead Generation

Social Media Management

Website

The existing website of Deep Cognition needed to be reimagined to offer a better end user experience. Written and visual content needed to be created to better detail and describe the features and services offered by Deep Cognition. The creatives were done while adhering to brand guidelines to ensure consistency across the brand to enhance visibility.

We created a simple animated video explaining the problems solved by Deep Cognition on ‘Above the fold’ section on the home page of the website.

To build credibility, we listed Deep Cognition’s clientele, testimonials and case studies. The CTAs on the website are placed to persuade the visitor to make a decision to book a ‘Demo Call’. As Deep Cognition is a company that deals with data, we took the necessary precautions to ensure privacy and security of any visitor’s data. We also added pop ups to gather leads of visitors to the Deep Cognition website.

Social Media

We have improved the brand’s digital presence on LinkedIn, YouTube, Facebook, and Instagram. We began by identifying Deep Cognition’s goals, objectives, and target audience. As the next step, we devised strategies based on these client objectives. Finally, our writing and creative teams worked together to create compelling messaging and targeted the right audience to increase engagement and inquiries.

Video Production

We have created demo videos and animated videos which explains the tool and services offered in a succinct and comprehensible manner. We have also created more education and sales-type videos intending to drive more traffic to the Deep Cognition website and their socials.

What our client says about our service

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We are very happy with the marketing work Ladder Global has done towards both CargoDoc and SFL Insights (proprietary products built by us). They have taken full ownership of those products and take a proactive approach towards achieving digital growth. Would recommend them for Digital Marketing

Ikraam ReyazChief Executive Officer, Soft Freight Logic
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Anush is an honest, solution-centric, focused and creative marketing professional who has provided us with excellent service over the past few months

Lewie DiazManaging Director, Cambridge College of Business
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Daiki Axis needed an improved website, better SEO rankings and wanted to generate more leads through digital. We reached out to Ladder Global to help us achieve this, and I must say they have done an exceptional job in helping our brand accomplish all of these goals and generate a reasonable no of leads via digital.

Rui Owase SanDirector, Daiki Axis Environment (Pvt) Ltd
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Ladder Global has blended with our team and company culture showing impeccable results and improvements in sales from the inception. They studied and understood our company and project portfolio classification to create a successful digital marketing platform that is monitored daily.

Roshan SenaratneManaging Director, Home Makers
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We initially needed a website done and we reached out to Ladder Global. They did a well optimized website for us and then went onto provide content, social media, paid ads and SEO services for us on a monthly basis. We’re quite happy with their service and would recommend them.

Martin MattiEmera Holdings
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I am very happy with the services provided by Ladder Global. They fulfilled all our requirements in a respectful manner. They were efficient and creative. Really liked the logo and website they came up with.Their communication is very clear and turn around was fast. Thank you for your services.

Oksana ShivCEO, Emerald Journey, USA