Emerald Journey is a US-based wellness company which had a requirement to get the visual identity done for their brand and create an informational website.
Website
The client particularly wanted this website not to be too salesy but rather showcase the values of the company, its service offerings and how their service positively impacts their customers.
Conceptualization
The elements used for the logo design, since this is a wellness brand, was the
- Lotus flower, which is the flower of healing
- Hands of Healing