Brand Introduction

Utilize is an information technology solutions provider based in Greece. They have partnered up with DeepCognition to sell their software tool, Paperentry in Greece. Utilize specialize in Commercial Invoices, Accounts Payable and Customs automation.

Client Location

Greece

Website

Social Media Content

Conceptualization

Video Production

Lead Generation

Requirement

Client wanted us to take care of end-end branding and marketing their Product. We assisted them with logo creation, website development, digital strategy, content creation and brand engagement.

Types of Solutions

Digital Strategy

Branding

Website Design & Development

Content Creation

Paid Online Advertising

Lead Generation

Search Engine Optimization

Social Media Management

Website

The website needed to be created following the brand guidelines to ensure consistency across all marketing activities. Written content was added to the website describing the product, problems solved by the products and details on how the product Paperentry can be used.

We had to integrate a Greek-English translation feature as well. We had to manage the 2 websites too (Greek version & English version)

The CTA’s on the website are placed to persuade visitors to inquire further.

Social Media

Social media content was created for Facebook, LinkedIn, TikTok and Youtube consisting of multiple content pillars which position Utilize as the solution for the pain points faced by the target audience.

Conceptualization

We would then perform an industry study to identify trends, MACRO factors, and customer sentiment. A competitor study will speed up our learning curve and give clues on how best to position our brand to stand out from the crowd.

Video Production

Created product animations focusing on the pain points. Videos were created to enhance brand image. These were published on different social channels including Facebook, LinkedIn, TikTok and Youtube.

What our client says about our service

“

We are very happy with the marketing work Ladder Global has done towards both CargoDoc and SFL Insights (proprietary products built by us). They have taken full ownership of those products and take a proactive approach towards achieving digital growth. Would recommend them for Digital Marketing

Ikraam ReyazChief Executive Officer, Soft Freight Logic
“

Anush is an honest, solution-centric, focused and creative marketing professional who has provided us with excellent service over the past few months

Lewie DiazManaging Director, Cambridge College of Business
“

Daiki Axis needed an improved website, better SEO rankings and wanted to generate more leads through digital. We reached out to Ladder Global to help us achieve this, and I must say they have done an exceptional job in helping our brand accomplish all of these goals and generate a reasonable no of leads via digital.

Rui Owase SanDirector, Daiki Axis Environment (Pvt) Ltd
“

Ladder Global has blended with our team and company culture showing impeccable results and improvements in sales from the inception. They studied and understood our company and project portfolio classification to create a successful digital marketing platform that is monitored daily.

Roshan SenaratneManaging Director, Home Makers
“

We initially needed a website done and we reached out to Ladder Global. They did a well optimized website for us and then went onto provide content, social media, paid ads and SEO services for us on a monthly basis. We’re quite happy with their service and would recommend them.

Martin MattiEmera Holdings
“

I am very happy with the services provided by Ladder Global. They fulfilled all our requirements in a respectful manner. They were efficient and creative. Really liked the logo and website they came up with.Their communication is very clear and turn around was fast. Thank you for your services.

Oksana ShivCEO, Emerald Journey, USA