Brand Introduction

SFL Insights is a White Label Web and Mobile Application for shipment visibility, tracking, document uploads, real-time communication, PO Management, analytics and much more powered by CargoWise One data.

Developed by Soft Freight Logic, SFL Insights is an one stop app to allow freight forwarders clients to view shipment related data real-time.


Social Media Content

Video Production


Client wanted us to develop the company’s digital assets, including developing a website, optimizing their social media channels and Google My Business and working on search engine optimization. They wanted us to position this tool as a solution for CargoWise-powered Freight Forwarders looking for Visibility solutions.

Social and Email channels were to be used for effective communication about the product and its value to the target audience. The client also wanted us to bring in high-quality leads to the business.

Types of Solutions

Digital Strategy

Website Design & Development

Search Engine Optimization

Content Creation

Paid Online Advertising

Lead Generation

Social Media Management

Email Marketing


We gave the website a new outlook and improved the overall user experience and user interface of the website while adhering to brand guidelines. The website was optimized for Search Engine visibility. 

An animated Explainer video was created and embedded on the website to give a quick overview of the product, who it is for and how it will help its customers. Dedicated pages were created for product features to explain their use to the clients in more detail. Demo videos were made for the clients to familiarise themselves with the product faster. 

A product brochure and visual case studies were designed and added to the website as a lead magnet to capture quality leads for the brand.

Social Media

We consistently created inbound marketing content such as blogs, videos, social media posts and email newsletters to keep our clients engaged and drive web traffic.

Video Production

We created an animated video explaining the product. Our team members also edited podcast videos and edited demo videos.


We managed to generate consistent quality leads for this brand. The LinkedIn followership rose to 1,000 and is continuing to grow. The digital assets of the brand have quite an active following and engagement rates.