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Promoting World Class Nursing Education in Sri Lanka : Amrak Case Study

Amrak is the premier institution for Nursing and Healthcare education in Sri Lanka. They had introduced several new courses in partnership with international bodies and they wanted to provide this to the best Sri Lankan talent to make them highly competitive and earn high wages both within Sri Lanka and overseas. 



We began the process with a Technical audit to identify the main SEO deficiencies for the brand


Next we did a Keywords Research & a Competitor Research


We then identified the relevant keywords for each of their courses and incorporated the keywords to the web copy’s headlines and body


Our next step was to optimize Meta Titles, Meta Descriptions & Images


We then closely monitored the results from these activities


We also created new optimized web pages


We then wrote SEO optimized blogs and other resources frequently based on search queries / demand.


Backlinks were then created by reaching out to bloggers and third-party listings.


Google My Business was also optimized for search visibility


We co-ordinated with the client to get Google Reviews to boost our local SEO.


We also guided the Amrak team to add the right keywords & optimizations for YouTube videos (titles & description)


Also guided the Amrak team to optimize social media platforms and content for search visibility


We ran Google and Facebook Ads to increase website traffic


We assisted the Amrak website team to improve retention rate and reduce bounce rate.


Since implementation there has been a significant improvement in website performance. Average position of th website on SERP is currently at 14.5. The blogs we have written for Amrak targeting SEO has gained many featured snippets on SERP.

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