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Real Estate | Home Makers Group

Requirement

Home Makers is a property development business based in Battaramulla, Sri Lanka. They specialize in melding traditional and contemporary design to create luxury living spaces. The company is on a mission to make luxury housing available to everyone.

They approached Ladder to enhance their digital presence and wanted to generate quality leads through digital marketing.

Solution & Outcome

The first phase was to work on their branding

  • Brand positioning: Positioning the company as a top of the mind recall brand for our target customers
  • Branding guidelines: Uniformity across all content and digital platforms.

The second phase was revamping the company website and other digital platforms with the following attributes

  • UI/UX Design to guide the customer journey online
  • Minimal design for maximum retention
  • Direct response copywriting
  • Call to Action Buttons to make our users take the desired action on the website
  • Incorporation of a highly converting sales funnel

The third phase and fourth phase were Content Creation and Conversion Rate Optimization on paid ads.

We then created content for them that conveyed the unique value propositions of their products.

We utilized

  • Story-telling style videos
  • Minimal designs
  • Direct response copywriting for this purpose

The next step was to run paid ad campaigns. We helped them generate Millions in sales from the 1000s of leads we generated through our campaigns.

As a result of these efforts, we helped them sell off 11 properties in Athurugiriya, 3 in Pelawatte, 2 in Hokandara, 5 in Amaragoda and so much more. All of these properties were sold within weeks after they became available in the market.

We also ran marketing for their interior design (HM Interior) and architecture arms with great success as well.

What our client says about our service

“

We are very happy with the marketing work Ladder Global has done towards both CargoDoc and SFL Insights (proprietary products built by us). They have taken full ownership of those products and take a proactive approach towards achieving digital growth. Would recommend them for Digital Marketing

Ikraam ReyazChief Executive Officer, Soft Freight Logic
“

Anush is an honest, solution-centric, focused and creative marketing professional who has provided us with excellent service over the past few months

Lewie DiazManaging Director, Cambridge College of Business
“

Daiki Axis needed an improved website, better SEO rankings and wanted to generate more leads through digital. We reached out to Ladder Global to help us achieve this, and I must say they have done an exceptional job in helping our brand accomplish all of these goals and generate a reasonable no of leads via digital.

Rui Owase SanDirector, Daiki Axis Environment (Pvt) Ltd
“

Ladder Global has blended with our team and company culture showing impeccable results and improvements in sales from the inception. They studied and understood our company and project portfolio classification to create a successful digital marketing platform that is monitored daily.

Roshan SenaratneManaging Director, Home Makers
“

We initially needed a website done and we reached out to Ladder Global. They did a well optimized website for us and then went onto provide content, social media, paid ads and SEO services for us on a monthly basis. We’re quite happy with their service and would recommend them.

Martin MattiEmera Holdings
“

I am very happy with the services provided by Ladder Global. They fulfilled all our requirements in a respectful manner. They were efficient and creative. Really liked the logo and website they came up with.Their communication is very clear and turn around was fast. Thank you for your services.

Oksana ShivCEO, Emerald Journey, USA