Real Estate | Home Makers Group
Home Makers is a property development business based in Battaramulla, Sri Lanka. They specialize in melding traditional and contemporary design to create luxury living spaces. The company is on a mission to make luxury housing available to everyone.
They approached Ladder to enhance their digital presence and wanted to generate quality leads through digital marketing.
Solution & Outcome
The first phase was to work on their branding
- Brand positioning: Positioning the company as a top of the mind recall brand for our target customers
- Branding guidelines: Uniformity across all content and digital platforms.
The second phase was revamping the company website and other digital platforms with the following attributes
- UI/UX Design to guide the customer journey online
- Minimal design for maximum retention
- Direct response copywriting
- Call to Action Buttons to make our users take the desired action on the website
- Incorporation of a highly converting sales funnel
The third phase and fourth phase were Content Creation and Conversion Rate Optimization on paid ads.
We then created content for them that conveyed the unique value propositions of their products.
We utilized
- Story-telling style videos
- Minimal designs
- Direct response copywriting for this purpose
The next step was to run paid ad campaigns. We helped them generate Millions in sales from the 1000s of leads we generated through our campaigns.
As a result of these efforts, we helped them sell off 11 properties in Athurugiriya, 3 in Pelawatte, 2 in Hokandara, 5 in Amaragoda and so much more. All of these properties were sold within weeks after they became available in the market.
We also ran marketing for their interior design (HM Interior) and architecture arms with great success as well.