Ladder has worked with several propert developers in Sri Lanka promote and sell their homes through digital channels. Here are some marketing insights we have gathered regarding this industry over the years.
- Real Estate companies should be strong on video content, both long form and short form.
- The long form content will get published on YouTube, and short form to be published as Reels on Tik Tok, IG Reels, Meta Reels and YouTube Shorts
- Having a face for the brand or several faces is advisable as this vastly increases credibility.
- Arranging an open day and promoting that via digital channels to increase participation can help increase conversion rate.
- Purchasing a home is an emotional decision which requires emotional marketing campaigns. Pay attention to this. Don’t just put up content of the facade and interior – try and create an emotional connection.