Monolith is a property developer selling apartments in Colombo 6 to the upper end of the market. They wanted to do a brand building activity through digital and generate quality leads too.
Selling Apartment Units in Colombo : Monolith Case Study
Process
1
Breaking down the target audience into several cohorts
2
Understanding these cohorts through market research
3
Running targeted campaigns to these cohorts both within Sri Lanka and also targeting expat communities in the Middle East and the West.
4
A / B Testing different campaigns and optimizing based on results
Results
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