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Selling Apartment Units in Colombo : Monolith Case Study

Monolith is a property developer selling apartments in Colombo 6 to the upper end of the market. They wanted to do a brand building activity through digital and generate quality leads too. 

Process

1

Breaking down the target audience into several cohorts

2

Understanding these cohorts through market research

3

Running targeted campaigns to these cohorts both within Sri Lanka and also targeting expat communities in the Middle East and the West.

4

A / B Testing different campaigns and optimizing based on results

Results

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