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Selling Apartment Units in Colombo : Monolith Case Study

Monolith is a property developer selling apartments in Colombo 6 to the upper end of the market. They wanted to do a brand building activity through digital and generate quality leads too. 



Breaking down the target audience into several cohorts


Understanding these cohorts through market research


Running targeted campaigns to these cohorts both within Sri Lanka and also targeting expat communities in the Middle East and the West.


A / B Testing different campaigns and optimizing based on results


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