Monolith is a property developer selling apartments in Colombo 6 to the upper end of the market. They wanted to do a brand building activity through digital and generate quality leads too.
Selling Apartment Units in Colombo : Monolith Case Study
Breaking down the target audience into several cohorts
Understanding these cohorts through market research
Running targeted campaigns to these cohorts both within Sri Lanka and also targeting expat communities in the Middle East and the West.
A / B Testing different campaigns and optimizing based on results