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Selling Supply Chain Technology for a niche market : Soft Freight logic, UAE

Soft Freight Logic provides consulting and technology solutions for Cargowise powered Freight Forwarders globally. They have created several proprietary tech tools. 2 such tools are Insights and CargoDoc. They wanted to create a clear brand positioning for these and wanted to go to market to generate sales.

Process

1

Created a branding and marketing strategy deck to position the brand and to also create a game plan

2

We created a complete brand guideline for these products

3

Built stand alone websites for these products clearly indicating its positioning, usps, features, etc

4

Since customers don’t spend a lot of time on websites to understand a product, we created ‘Explainer videos’ for each product clearly showing how it can help Freight Forwarders within 2 mins

5

We also created Google My Business and Social Media Channels to clearly communicate why CargoWise powered Freight Forwarders should use these tools

6

We grew the LinkedIn pages of these channels to 1,000 followers each

7

We did search engine optimization for selected keywords such as ‘Data Entry Automation for CargoWise’ and got 1st results for these

8

We ran Google Ads to generate website traffic and did re-targeting to remind potential customers about our product

9

Listing our products on 3rd party listing sites

10

Arranging webinars to create an online-offline connection

11

Demo Videos to show the customers how to use the product and presenting clear use cases

12

We helped generate inquiries for the tool as a result of these activities

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