Soft Freight Logic provides consulting and technology solutions for Cargowise powered Freight Forwarders globally. They have created several proprietary tech tools. 2 such tools are Insights and CargoDoc. They wanted to create a clear brand positioning for these and wanted to go to market to generate sales.
Selling Supply Chain Technology for a niche market : Soft Freight logic, UAE
Process
1
Created a branding and marketing strategy deck to position the brand and to also create a game plan
2
We created a complete brand guideline for these products
3
Built stand alone websites for these products clearly indicating its positioning, usps, features, etc
4
Since customers don’t spend a lot of time on websites to understand a product, we created ‘Explainer videos’ for each product clearly showing how it can help Freight Forwarders within 2 mins
5
We also created Google My Business and Social Media Channels to clearly communicate why CargoWise powered Freight Forwarders should use these tools
6
We grew the LinkedIn pages of these channels to 1,000 followers each
7
We did search engine optimization for selected keywords such as ‘Data Entry Automation for CargoWise’ and got 1st results for these
8
We ran Google Ads to generate website traffic and did re-targeting to remind potential customers about our product
9
Listing our products on 3rd party listing sites
10
Arranging webinars to create an online-offline connection
11
Demo Videos to show the customers how to use the product and presenting clear use cases
12
We helped generate inquiries for the tool as a result of these activities
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