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Ladder has worked with several technology companies in the US, Canada, UAE and Sri Lanka market their products online and educate their users on the total benefits and ways of using them.

Here are some key marketing insights which can be used by Technology companies


  • Listing your software / app on sites such as Gartner and App Sumo can greatly increase visibility for your product as these sites have a very high traffic flow of technology users. 
  • Creating a 1-2 minutes explainer video can help customers quickly understand the tool. Not all customers will have the patience to scour your entire website, so placing this Explainer on the Hero banner is advisable. 
  • Whether it be SAAS or Enterprise Software, users are going to need help figuring how to use the tool and also explore the full set of features. Trying to do this 1-1 via Product demos could be a nightmare. Automate this process with comprehensive demo videos 
  • Running webinars can be a great way to increase the

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Increasing Market Penetration for Sri Lanka’s first Online Handyman Service : QuickHelp Case Study

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