Digital Marketing & Web Development for a UK Managed IT Support Provider: Sprint Integration Case Study
Sprint Integration had earned its reputation over 25 years. Our job was to make sure the right buyers could find it online. Through an integrated programme of website development, SEO, social media, PPC and email automation, we turned a referral-led IT company into a brand that is visible and active wherever its customers search.
Page 1
Google Rankings for Priority Keywords
LinkedIn Follower Growth in 3 Months
Increase in LinkedIn Engagement
AI Search
Mentioned in Google AI Overviews and ChatGPT
Company
Sprint Integration is a UK managed IT support and cyber security provider. For over 25 years it has supported SMEs across London, Essex and the South East from offices in Leigh-on-Sea, Billericay and London.
Its services cover IT support, cyber security, cloud solutions, Cyber Essentials, backup and disaster recovery, and business connectivity. Clients rate the company highly, with a 90% retention rate and 200+ five-star reviews.
Website
Services Delivered
Website Development
UI/UX Design
SEO
AI Search Optimisation
Content Marketing
Social Media Marketing
Video Editing
Google Ads
Email Automation
Lead Monitoring
The Challenge
Sprint Integration’s clients trusted it. Search engines, social platforms and AI tools barely knew it existed.
In a crowded managed IT market, where every provider promises the same thing, the brand needed to stand out online and turn interest into enquiries. The main problems were:
- Low social engagement: a limited, inconsistent presence on LinkedIn and YouTube
- Poor search visibility: low rankings for high-intent IT support searches
- No keyword strategy: content and pages were not built around what buyers search for
- Website performance: speed and user experience were holding the site back
- No lead nurturing: no structured way to track or follow up on leads
- Lost conversions: website visitors were leaving without getting in touch
Our Digital Marketing Strategy
We built one connected strategy on a simple idea: show expertise consistently, everywhere buyers look. Each channel feeds the next, from the first search to the final enquiry.
Social Media Marketing
Through our social media marketing services, we gave Sprint Integration a consistent, expert voice on LinkedIn and YouTube.Â
- A monthly content plan built around useful, educational IT and cyber security content
- Post design, copywriting and captions every month
- Regular LinkedIn publishing to build authority and engagement
- LinkedIn Sales Navigator outreach to reach and nurture decision-makers
- Weekly YouTube publishing, video editing and channel growth
SEO Strategy
Our SEO services rebuilt the site’s search foundations and gave it a steady flow of keyword-led content.Â
- On-page optimisation across service, industry and location pages
- Technical SEO fixes to improve crawlability, indexing and performance
- Keyword-led content updates and new pages targeting high-intent searches
- Weekly blog publishing to build topical authority
- Google Business Profile optimisation for stronger local visibility
- Quality backlink building to grow domain authority
- Structured data and AI search optimisation to appear in Google AI Overviews and ChatGPT
Email Automation & Newsletters
With strategic PPC and paid ads management, we ran campaigns built to bring in qualified IT buyers, not just clicks.Â
- Google Ads campaigns targeting high-intent IT support and cyber security searches
- Policy-compliant ad copy and creatives focused on conversions
- Ongoing monitoring and optimisation to improve lead quality
PPC Strategy
A strong strategy needs a website that converts. Through our web development services and UI/UX design, we improved how the site looks, loads and performs.Â
- Automated email sequences to nurture prospects
- Regular internal and external newsletters
Lead Monitoring
We made sure no opportunity was missed.
- Daily monitoring of contact enquiries and form submissions
- Fast follow-up so every lead got a timely response
Website Development
A strong strategy needs a website that converts. We improved how the site looks, loads and performs.
- Ongoing website updates and page fixes
- UI/UX improvements for clearer navigation and a better user journey
- Speed and performance fixes
- New service and landing pages to support SEO and campaigns
- Stronger calls to action and clearer conversion paths
The Outcome
Sprint Integration is no longer known only by word of mouth. Its reputation now shows up wherever buyers look.
- Page 1 rankings on Google for priority keywords
- Stronger Google Business Profile visibility in local search
- Mentions in Google AI Overviews and ChatGPT
- 40% LinkedIn follower growth within three months
- 80% increase in LinkedIn engagement
- Improved organic visibility across the website
With a faster website, consistent content and structured lead monitoring, Sprint Integration now has a dependable base for steady, long-term growth.
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