Unibic Sri Lanka Case Study: Boosting FMCG Social Media Engagement Within the First Month
When a new FMCG brand enters a competitive market, the first challenge is to make a strong impression among local consumers. Unibic, a popular Indian cookie brand, stepped into Sri Lanka with the aim of capturing attention and building a loyal customer base from the very beginning. Ladder Global partnered with them to craft and execute a digital launch strategy designed to create awareness, spark conversations, and drive engagement across social platforms. This social media marketing case study shows how that strategy worked within the first month.
PROJECT AT A GLANCE
Client
Unibic
Market
Sri Lanka
Industry
FMCG – cookies and chips
Agency
Ladder Global
Services
Social media marketing
Channels
Facebook and Instagram
Timeframe
First month of the brand’s launch
Facebook results
53.23k reach, 1,207 interactions,
77.5% follower growth
Instagram results
29.89k reach, 2,317 interactions,
41.7% increase in page reach
Company
Unibic is a well-established FMCG brand from India, known for its wide variety of cookies and snacks. With a reputation for high-quality products and bold flavours. Their entry into Sri Lanka marked an important milestone, introducing four cookie flavours and four chip flavours tailored for local consumers.
Work
Project Overview
In the initial stage of introducing Unibic to the Sri Lankan market, the focus was on creating awareness and driving excitement around the brand. At this point, Unibic had already placed its products in selected supermarkets, and the next step was to build recognition among consumers. Ladder Global concentrated efforts on social media marketing through Facebook and Instagram.
Client Requirements
Unibic’s goal was clear:
- Build brand awareness in the Sri Lankan market
- Drive active social media engagement and follower growth
- Establish a strong digital presence during the introductory stage
- Create interactive campaigns that resonate with local consumers
Solutions Provided
Ladder Global’s main focus was to plan a tailored digital strategy by selecting the most suitable social media platforms and crafting a content plan aligned with the client’s goals. We identified Facebook and Instagram as the key channels to reach the target audience effectively.
Our work included both strategic planning and creative execution:
- Content Strategy & Development:
- Designed static posts and reels showcasing Unibic’s full product range.
- Highlighted the brand’s unique selling points, such as their fat-free chips.
- Created ingredient-focused posts to emphasise product quality and build consumer trust.
- Produced promotional creatives to communicate discounts and special deals.
- Ensured all visuals were premium-looking, designed to capture attention and reflect the brand’s positioning in the FMCG space.
- Engagement Campaigns:
- As one of the successful campaign highlights, we rolled out a cricket-themed giveaway to tap into Sri Lanka’s passion for the sport. This encouraged active participation, sharing, and boosted engagement during the initial stage of introducing the brand.
- As one of the successful campaign highlights, we rolled out a cricket-themed giveaway to tap into Sri Lanka’s passion for the sport. This encouraged active participation, sharing, and boosted engagement during the initial stage of introducing the brand.
- Targeted Communication:
- Used culturally relevant messages and clear calls-to-action to drive interaction and build a stronger connection with the audience.
This mix of content creativity and strategic execution helped Unibic achieve a fast-growing social presence and establish a strong digital footprint in Sri Lanka.
Results
The digital strategy delivered a strong start for Unibic in Sri Lanka. Within the first month, the brand saw noticeable growth across its social media platforms, with higher levels of interaction and follower activity.
- Boosted Engagement: The cricket-themed giveaway generated high participation, comments, and shares, strengthening audience interaction.
- Follower Growth: Both Facebook and Instagram pages gained a steady increase in followers, building a foundation for long-term brand presence.
- Stronger Awareness: Consistent content and audience-relevant campaigns helped Unibic establish its identity in the Sri Lankan FMCG market.
- Consumer Connection: The creative mix of static posts and reels successfully introduced the product range while resonating with local interests.
Overall, Ladder Global’s focused digital strategy ensured that Unibic achieved strong visibility and meaningful engagement during the crucial early stage of its entry into Sri Lanka.
Campaign Highlight: Cricket-Themed Giveaway Results
At the initial stage of introducing Unibic to the Sri Lankan market, we identified a timely opportunity to connect with the target audience through a cricket-themed giveaway campaign. Cricket is one of the most followed sports in Sri Lanka, making it the ideal theme to spark interaction, build awareness, and encourage consumers to engage with the brand.
The campaign delivered remarkable results within just ten days, creating strong visibility and engagement across Facebook and Instagram.
Key Highlights:
- Facebook Performance:
- Achieved a total reach of 53.23k and 75.28k views.
- Generated 1,207 interactions, reflecting active consumer participation.
- Follower count grew by 77.5%, establishing a strong base for ongoing communication.
- Page reach increased by 36.7%, driving higher visibility.
- Instagram Performance:
- Reached 29.89k users with 57.06k views.
- Recorded 2,317 interactions, showing a high level of engagement.
- Page reach increased by 41.7%, building brand presence among Instagram users.
By combining cultural relevance with engaging content, this campaign successfully strengthened Unibic’s digital presence and created an immediate connection with Sri Lankan consumers.
Frequently Asked Questions
Ladder Global used Facebook and Instagram marketing to introduce Unibic, an Indian FMCG cookie and snack brand, to Sri Lankan consumers through social media content, promotional creatives, reels and engagement campaigns.
Ladder Global provided social media strategy, content planning, static posts, reels, promotional campaigns and audience engagement activities to build brand awareness and encourage consumer interaction.
Within ten days, Unibic’s Facebook campaign reached 53.23K people and generated 1,207 interactions, alongside 77.5% follower growth. Instagram reached 29.89K users, generated 2,317 interactions and recorded a 41.7% increase in page reach.
Cricket is highly popular in Sri Lanka, making it a relevant way to connect with local audiences. The giveaway encouraged participation, increased social media interactions and helped introduce the Unibic brand to more consumers.
Social media marketing helps FMCG brands increase product awareness, reach relevant audiences, encourage engagement and introduce products to new markets through platform-specific content and interactive campaigns.
Yes. Ladder Global provides social media marketing services to help FMCG brands strengthen online visibility, engage local audiences and support market entry. Contact Ladder Global to discuss a social media strategy for your brand.
Want to see more of our work? Explore our other social media marketing case studies.
