Privacy Policy
Ladder Global (Private) Limited Last Updated: May 29, 2026
1. Introduction
Welcome to Ladder Global. We are a results-driven digital marketing agency headquartered at 435, 15A Longdon Hill, Colombo 00500, Sri Lanka, serving clients across 10+ countries. We provide a range of services including Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Website Design & Development, UI/UX Design, Visual Brand Identity Design, and Package Design.
At Ladder Global, we are committed to protecting the privacy and security of the personal information entrusted to us by our website visitors, clients, and prospects. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have regarding your data.
By accessing or using our website at ladderglobal.com (the “Website”), booking a consultation, submitting a form, or engaging with our services, you agree to the practices described in this Privacy Policy.
If you have any questions, please contact us at sales@ladderglobal.com or call us at +94 77 122 299.
2. Information We Collect
We collect information in the following ways:
2.1 Information You Provide Directly
When you interact with us – through our website forms, free audit requests, consultation bookings, or direct communication – you may provide us with:
- Contact information: Full name, email address, phone number
- Business information: Company name, website URL, industry, business goals
- Service enquiry details: What services you are looking for, your budget range, and any messages you include in your submissions
- Communication records: Emails, chat messages, and any other correspondence you send to us
2.2 Information We Collect Automatically
When you visit our Website, we may automatically collect certain technical and usage information, including:
- Device and browser information: IP address, browser type and version, operating system, device type
- Usage data: Pages visited, time spent on pages, links clicked, referring URLs, and navigation paths
- Cookie and tracking data: Information collected through cookies, pixels, and similar tracking technologies (see Section 5 for more details)
2.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Advertising platforms (such as Google Ads and Meta Ads) when you interact with our paid advertisements
- Social media platforms (such as Facebook, Instagram, LinkedIn, TikTok, and YouTube) when you engage with our content or pages
- Analytics providers such as Google Analytics, which help us understand how visitors use our Website
- Referral partners or other business sources, where permitted by applicable law
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 To Provide and Deliver Our Services
- To respond to your enquiries and consultation requests
- To deliver digital marketing, SEO, web development, branding, and related services to our clients
- To manage and fulfil the terms of our client agreements
- To communicate with you about your project, campaigns, and reports
3.2 To Improve Our Website and Services
- To analyse website traffic and usage patterns to enhance the user experience
- To test and improve the functionality of our Website, free tools, and audit offerings
- To understand which services, content, and pages are most valuable to our visitors
3.3 For Marketing and Business Development
- To send you information about our services, case studies, blog articles, and monthly newsletter updates (where you have opted in or where we have a legitimate interest)
- To run targeted advertising campaigns via platforms such as Google and Meta on behalf of Ladder Global’s own marketing
- To follow up on consultation or quote requests you have submitted
3.4 For Legal and Compliance Purposes
- To comply with applicable laws and regulations in Sri Lanka and the jurisdictions where we operate
- To detect, investigate, and prevent fraudulent activity or misuse of our Website
- To enforce our Terms and Conditions and protect the rights, property, or safety of Ladder Global, our clients, and others
4. Legal Basis for Processing
Where applicable under data protection laws (including the laws of jurisdictions in which our international clients are based), we process your personal data on the following legal grounds:
- Contractual necessity: To fulfil a contract with you or to take steps at your request before entering into a contract (e.g., responding to a service enquiry or delivering a project)
- Legitimate interests: To manage and grow our business, communicate with prospective clients, improve our services, and conduct marketing activities – where these interests are not overridden by your rights
- Consent: Where you have given us explicit consent, such as subscribing to our newsletter or agreeing to receive marketing communications
- Legal obligation: Where processing is necessary to comply with a legal requirement
5. Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies to provide a better experience and to understand how visitors interact with our content.
5.1 Types of Cookies We Use
Cookie Type | Purpose |
Essential Cookies | Necessary for the Website to function correctly. These cannot be disabled. |
Analytics Cookies | Used to collect information about how visitors use our Website (e.g., Google Analytics). |
Marketing & Advertising Cookies | Used to deliver relevant ads and track the effectiveness of our campaigns (e.g., Google Ads, Meta Pixel). |
Functional Cookies | Used to remember your preferences and improve your experience on the Website. |
5.2 Third-Party Tracking
We use Google Tag Manager (GTM) to manage tags and tracking scripts on our Website. Third-party services we use – including Google Analytics, Google Ads, and Meta – may also set their own cookies. We encourage you to review the privacy policies of those platforms directly.
5.3 Your Cookie Choices
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies; however, doing so may affect the functionality of our Website. You may also opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
6. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
6.1 Service Providers
We work with trusted third-party service providers who support our business operations. These may include hosting providers, email and CRM platforms, analytics tools, payment processors, and project management software. These providers are contractually bound to process your data only on our behalf and in accordance with applicable data protection standards.
6.2 Advertising Platforms
To run our own marketing campaigns, we may share certain data (such as email addresses or usage data) with platforms like Google and Meta in a privacy-compliant manner (for example, through hashed customer lists for audience matching). This is done under the respective platforms’ data processing terms.
6.3 Client Engagements
Where we manage campaigns or platforms on behalf of our clients, we access client-related data solely for the purpose of delivering the agreed services. Such data is governed by our client agreements and applicable data protection obligations.
6.4 Legal Requirements
We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, safety, or property of Ladder Global or others.
6.5 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the relevant parties, subject to appropriate confidentiality protections.
7. International Data Transfers
Ladder Global is based in Sri Lanka and serves clients globally, including in countries such as Singapore, Australia, Canada, the USA, the UAE, Kuwait, Japan, South Africa, India, and Italy. When you provide information to us from outside Sri Lanka, your data may be transferred to and processed in Sri Lanka.
We take appropriate measures to ensure that international transfers of personal data comply with applicable data protection requirements and that your information remains protected.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to meet legal, accounting, or reporting requirements.
- Prospective client enquiry data is typically retained for up to 2 years from the date of enquiry.
- Active client data is retained for the duration of our engagement and for a period of up to 5 years thereafter.
- Website analytics data is retained in accordance with our analytics providers’ standard retention periods.
When data is no longer required, we take reasonable steps to securely delete or anonymise it.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include secure server environments, access controls, and encrypted communications where applicable.
While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to take precautions when sharing sensitive information online.
10. Your Rights
Depending on your location and applicable law, you may have certain rights regarding your personal data, including:
- Right to access: The right to request a copy of the personal data we hold about you.
- Right to rectification: The right to request correction of inaccurate or incomplete data.
- Right to erasure: The right to request deletion of your personal data, subject to certain exceptions.
- Right to restrict processing: The right to request that we limit how we use your data in certain circumstances.
- Right to data portability: The right to receive your data in a structured, commonly used format.
- Right to object: The right to object to our processing of your data based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at sales@ladderglobal.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
11. Children's Privacy
Our Website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.
12. Links to Third-Party Websites
Our Website may contain links to third-party websites, including our clients’ websites, social media platforms, and partner resources. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Free Tools and Audit Submissions
Our Website offers free tools such as the Business Name Generator and Website Optimization Audit Tool, as well as free audit requests (Website Audit, SEO Audit, and Social Media Audit). When you use these tools or submit an audit request, we collect the information you provide (such as your name, email, phone number, and website URL) to deliver the tool results and/or audit report, and to follow up with you regarding our services. This information is handled in accordance with this Privacy Policy.
14. Newsletter Subscription
If you subscribe to our Free Monthly Digital Growth Newsletter, we will use your email address to send you industry updates, marketing insights, and business growth tips. You may unsubscribe at any time by clicking the unsubscribe link in any newsletter email, or by contacting us directly at sales@ladderglobal.com.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.
Your continued use of our Website following the posting of changes constitutes your acceptance of the updated Privacy Policy.
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please reach out to us:
- Ladder Global (Private) Limited 435, 15A Longdon Hill, Colombo 00500, Sri Lanka
- sales@ladderglobal.com
- +94 77 122 299
- www.ladderglobal.com
We are committed to resolving any privacy concerns you may have promptly and transparently.
© 2026 Ladder Global. All Rights Reserved.
