Infomate's Digital Transformation: 50K Impressions in 3 Months!
Ladder Global revamped Infomate’s website, achieving 50K impressions in just 3 months through a stunning design, SEO optimization, and targeted social media marketing. This case study showcases our ability to deliver comprehensive digital solutions that elevate brand visibility and position clients as industry leaders.
Impressions Achieved in Just 3 Months
Increase in Call-to-Action Engagement
Organic Clicks Achieved in Just 3 Months
Company
Infomate, a fully owned subsidiary of John Keells Holdings PLC (JKH), is Sri Lanka’s premier BPO company. By leveraging cutting-edge technology and a skilled workforce, Infomate delivers innovative solutions and exceptional customer service across diverse industries. With a commitment to continuous improvement and a client-centric approach, Infomate drives business success for its partners and contributes to the growth of the Sri Lankan economy.
Website
Work
Web Development
Search Engine Optimization
Social Media Marketing
Video Creation
Project Overview
Ladder Global undertook a comprehensive web design and development project for Infomate, a subsidiary of John Keells Holdings PLC (JKH). The primary objective was to create a modern, visually appealing website that effectively communicates Infomate’s status as the leading BPO company in Sri Lanka. The project also included ongoing search engine optimization (SEO) to enhance online visibility and engagement.
Client Requirements
- Enhanced Design: The client sought a more visually appealing design than their previous website, emphasizing Infomate’s affiliation with JKH.
- Informative Content: The website needed to feature rich, informative content that showcases the company’s services and corporate culture.
- SEO Strategy: Given the focus on informative content, the client wanted to leverage SEO to improve search visibility and attract more visitors.
- Positioning: The primary goal was to position Infomate as the number one BPO company in Sri Lanka.
Solutions Provided
- Web Design and Development:
- Developed a modern, user-friendly website that highlights Infomate’s connection to JKH and its service offerings.
- Created visually appealing layouts with engaging imagery and infographics to enhance user experience.
- Search Engine Optimization (SEO):
- Implemented a robust SEO strategy, including keyword optimization and content creation, to improve search engine rankings.
- Achieved over 50,000 web impressions within three months and increased the click-through rate (CTR) by 6%.
- Ongoing Support:
- Provided continuous maintenance and updates to ensure the website remains relevant and functional, adapting to changing market needs.
Social Media Marketing Overview for Infomate
Ladder Global implemented a strategic social media marketing campaign for Infomate to enhance brand awareness and engagement within the B2B landscape. Recognizing the unique challenges and opportunities in the BPO sector, our approach focused on creating visually appealing and informative content that resonates with Infomate’s target audience.
Client Requirements
- Brand Awareness: The client aimed to raise awareness about their services, events, and business partnerships within the B2B community.
- Engaging Content: Infomate required visually striking content that effectively communicates their corporate culture and service offerings.
- Targeted Outreach: The goal was to engage decision-makers and potential clients through strategic social media channels.
Solutions
- Content Creation:
- Developed a content calendar that included a mix of promotional posts, informative articles, and visually engaging graphics.
- Created high-quality visuals, infographics, and videos that highlight Infomate’s services, culture, and industry expertise.
- Platform Strategy:
- Identified and focused on key social media platforms relevant to B2B marketing, such as LinkedIn and Facebook, to maximize reach and engagement.
- Tailored content for each platform to ensure it resonates with the specific audience and encourages interaction.
- Engagement and Community Building:
- Actively engaged with followers by responding to comments, sharing relevant industry news, and participating in discussions to foster a sense of community.
- Encouraged user-generated content and testimonials to build trust and credibility within the BPO sector.
- Performance Monitoring:
- Regularly analyzed engagement metrics and audience insights to refine the strategy and improve content effectiveness.
- Adjusted campaigns based on performance data to ensure optimal results and alignment with client goals.
Infomate & E-Arrow Partnership Announcement | CEO Talk Reel
Infomate, a leading BPO company in Sri Lanka and one of our long-standing clients, wanted to announce their strategic partnership with E-Arrow, a leading Sri Lankan software company, to enhance their payroll platform services. To make this announcement engaging and impactful, we created a professionally edited reel featuring CEO Mr. Jehan’s talk, ensuring that the key messages were clear and compelling.
Our focus was to maintain the original video and voice quality while enhancing the viewing experience. We carefully added a background sound that complemented the speech without overpowering it and used caption text overlays to highlight key points. The video was structured to keep viewers engaged until the end, with a strong call-to-action slide reinforcing the message.
The final result was a polished and engaging announcement reel, effectively communicating the value of this partnership. If you need professional video editing to showcase your business updates, we can create high-quality, impactful reels that capture attention and deliver your message effectively.
2D Animated Business Solutions Video for Infomate
Infomate wanted a short and engaging reel to highlight how businesses, as they expand, encounter operational challenges and how Infomate’s solutions can help manage them efficiently. To deliver this message effectively, we created a 2D animated video that visually presents the concept in a clear and engaging way.
Using a professional AI voice-over, we ensured that the narration was clear and high-quality, making the content easy to follow. Every element, from the animations to the voice-over, was carefully designed to keep viewers engaged while providing a concise yet impactful overview of Infomate’s services. Since this was a reel video, we focused on making it short, creative, and to the point, ensuring the message was delivered effectively within seconds.
The result was a high-quality, engaging video that perfectly captured Infomate’s value proposition. If you’re looking to create an impactful animated reel for your business, we can help bring your ideas to life with professional storytelling and top-tier video production.
