Driving Brand Recall Through Storytelling, Entertainment & Automotive Culture

Cartivate Motors is one of Sri Lanka’s trusted vehicle dealerships, specialising in brand-new, reconditioned, and used vehicles from leading global manufacturers. Ladder Global partnered with Cartivate Motors to transform its digital presence through an integrated marketing strategy that combined Search Engine Optimisation (SEO), social media marketing, Google Ads, Meta Ads, cinematic video production, influencer marketing, and HubSpot CRM implementation.

The result was a measurable improvement in online visibility, audience engagement, and sales performance, including:

Increase in Sales Conversion

First-page

Google rankings for target keywords

More than 1.3 million

People reached on social media

Improved lead

Management through HubSpot CRM

This case study explains the strategy, implementation process, and measurable outcomes that helped Cartivate Motors strengthen its digital presence and business growth.

Company

Cartivate Motors is a trusted name in Sri Lanka’s automotive market, operating from its showroom in Colombo. The dealership specialises in buying, selling, and importing brand-new, reconditioned, and used vehicles, offering an extensive selection across leading brands such as Toyota, Honda, BMW, Mercedes-Benz, Suzuki, and more. With vehicles sourced from Japan, India, Thailand, and Europe, plus flexible leasing options, Cartivate Motors makes it easy for customers to find and finance their dream car.

Website

www.cartivatemotors.lk

Work

Social Media Strategy
HubSpot CRM Implementation
Content Strategy
Creative Direction
Video Production
Influencer Marketing
Art Direction
Creative Design

The Challenge

In Sri Lanka’s highly competitive automotive market, vehicle dealers often communicate in similar ways stock updates, specifications, and sales-focused messaging. While informative, this approach rarely creates lasting brand recall or emotional engagement.

Cartivate Motors needed a stronger digital identity that would differentiate the brand from competitors while appealing to both serious buyers and automotive enthusiasts.

Cartivate Motors faced several digital marketing challenges that limited online growth:

Low organic visibility for competitive automotive keywords
Limited differentiation from competing dealerships
Social media content focused mainly on vehicle listings
Inconsistent audience engagement
Lack of structured lead tracking and nurturing
Missed opportunities to convert website visitors into customers

To address these challenges, Ladder Global developed a comprehensive digital marketing strategy focused on brand awareness, search visibility, lead generation, and conversion optimisation.

Our Digital Marketing Strategy

Rather than treating social media as a catalogue of vehicles, we transformed Cartivate Motors into a content-led automotive brand.

Our digital marketing strategy focused on developing multiple content pillars that worked together to create a seamless customer journey for Ladder Global.

We introduced a structured content flow that combined cinematic storytelling, entertainment-driven content, influencer collaborations, educational vehicle showcases, and attention-grabbing creative visuals. To support this strategy, we also implemented HubSpot CRM, allowing the brand to track engagement and streamline sales data alongside its content efforts.

Each content pillar was designed to serve a specific purpose while maintaining a consistent brand voice throughout the customer journey, with CRM insights helping refine targeting and measure real business impact.

HubSpot CRM Implementation

To complement the brand’s content-driven transformation, we implemented HubSpot CRM to streamline Cartivate Motors’ sales operations and turn digital engagement into measurable results.

This allowed the team to:

Centralise lead data from social media and digital campaigns
Track customer interactions in real time
Build a structured sales pipeline for better visibility
Identify buyer behaviour and lead quality
Make data-driven decisions to improve conversions

The result was a clearer, more organised sales process ensuring creative storytelling efforts translated effectively into real business outcomes.

Creative Execution

Cinematic Vehicle Introductions

We developed high-quality cinematic content that elevated how vehicles were presented online.

Instead of simply showcasing features, each vehicle was introduced through storytelling-driven visuals, dynamic camera work, and engaging narratives that created anticipation and excitement.

This approach positioned every vehicle as an experience rather than just another listing.

Humour-Led Influencer Content

To broaden audience appeal and increase engagement, we introduced relatable, skit-based content featuring influencers across social media platforms.

By combining automotive themes with humour and everyday situations, we created highly shareable content that helped humanise the brand Identity and connect with audiences beyond traditional car buyers.

Expert-Led Video Series

To build trust and credibility, we collaborated with recognised local personalities to create informative video content.

These videos were designed to:

Introduce newly arrived vehicles
Highlight key specifications
Simplify technical information
Answer common buyer questions
Present vehicle benefits through engaging hooks

The result was a content format that balanced entertainment with valuable information.

Conceptual Static Content

Beyond video, we developed a series of conceptual static artworks designed specifically for automotive enthusiasts.

These creatives moved away from conventional dealership advertisements and instead focused on:

Attention-grabbing visual concepts
Performance-focused messaging
Automotive culture references
Lifestyle-oriented storytelling
Strong brand recall mechanisms

The objective was to stop users from scrolling and create memorable associations with the Cartivate Motors brand.

The Outcome

The transformation resulted in a more engaging and recognisable digital presence for Cartivate Motors.

By combining cinematic storytelling, influencer engagement, educational content, and conceptual creative design, we successfully established a distinctive content ecosystem that resonated with both vehicle buyers and automotive enthusiasts.

The brand evolved from a traditional vehicle dealership page into a content-driven automotive destination, creating stronger audience engagement, increased content retention, and enhanced brand recall across digital platforms.

On the sales side, the implementation of HubSpot CRM played a key role in driving business results, helping increase the sales conversion rate by 50% through better lead tracking, streamlined follow-ups, and data-driven sales management.

Services Delivered

Social Media Strategy
Hubspot CRM Implementation
Content Planning
Creative Direction
Video Production
Cinematic Vehicle Showcases
Influencer Marketing
Presenter-Led Video Content
Art Direction
Static Creative Development
Community-Focused Content Creation

Ready to elevate your brand? Contact our team and let’s create your success story.

Unibic Sri Lanka – Boosting Social Media Engagement Within the First Month

When a new FMCG brand enters a competitive market, the first challenge is to make a strong impression among local consumers. Unibic, a popular Indian cookie brand, stepped into Sri Lanka with the aim of capturing attention and building a loyal customer base from the very beginning. Ladder Global partnered with them to craft and execute a digital launch strategy designed to create awareness, spark conversations, and drive engagement across social platforms.

Company

Unibic is a well-established FMCG brand from India, known for its wide variety of cookies and snacks. With a reputation for high-quality products and bold flavours. Their entry into Sri Lanka marked an important milestone, introducing four cookie flavours and four chip flavours tailored for local consumers.

Work

Social Media Marketing

Project Overview

In the initial stage of introducing Unibic to the Sri Lankan market, the focus was on creating awareness and driving excitement around the brand. At this point, Unibic had already placed its products in selected supermarkets, and the next step was to build recognition among consumers. Ladder Global concentrated efforts on social media marketing through Facebook and Instagram.

Client Requirements

Unibic’s goal was clear:

Build brand awareness in the Sri Lankan market
Drive active social media engagement and follower growth
Establish a strong digital presence during the introductory stage
Create interactive campaigns that resonate with local consumers

Solutions Provided

Ladder Global’s main focus was to plan a tailored digital strategy by selecting the most suitable social media platforms and crafting a content plan aligned with the client’s goals. We identified Facebook and Instagram as the key channels to reach the target audience effectively.

Our work included both strategic planning and creative execution:

Content Strategy & Development:
- Designed static posts and reels showcasing Unibic’s full product range.
- Highlighted the brand’s unique selling points, such as their fat-free chips.
- Created ingredient-focused posts to emphasize product quality and build consumer trust.
- Produced promotional creatives to communicate discounts and special deals.
- Ensured all visuals were premium-looking, designed to capture attention and reflect the brand’s positioning in the FMCG space.
Engagement Campaigns:
- As one of the successful campaign highlights, we rolled out a cricket-themed giveaway to tap into Sri Lanka’s passion for the sport. This encouraged active participation, sharing, and boosted engagement during the initial stage of introducing the brand.
Targeted Communication:
- Used culturally relevant messages and clear calls-to-action to drive interaction and build a stronger connection with the audience.

This mix of content creativity and strategic execution helped Unibic achieve a fast-growing social presence and establish a strong digital footprint in Sri Lanka.

Results

The digital strategy delivered a strong start for Unibic in Sri Lanka. Within the first month, the brand saw noticeable growth across its social media platforms, with higher levels of interaction and follower activity.

Boosted Engagement: The cricket-themed giveaway generated high participation, comments, and shares, strengthening audience interaction.
Follower Growth: Both Facebook and Instagram pages gained a steady increase in followers, building a foundation for long-term brand presence.
Stronger Awareness: Consistent content and audience-relevant campaigns helped Unibic establish its identity in the Sri Lankan FMCG market.
Consumer Connection: The creative mix of static posts and reels successfully introduced the product range while resonating with local interests.

Overall, Ladder Global’s focused digital strategy ensured that Unibic achieved strong visibility and meaningful engagement during the crucial early stage of its entry into Sri Lanka.

One of the Successful Campaign Results

At the initial stage of introducing Unibic to the Sri Lankan market, we identified a timely opportunity to connect with the target audience through a cricket-themed giveaway campaign. Cricket is one of the most followed sports in Sri Lanka, making it the ideal theme to spark interaction, build awareness, and encourage consumers to engage with the brand.

The campaign delivered remarkable results within just ten days, creating strong visibility and engagement across Facebook and Instagram.

Key Highlights:

Facebook Performance:
- Achieved a total reach of 53.23k and 75.28k views.
- Generated 1,207 interactions, reflecting active consumer participation.
- Follower count grew by 77.5%, establishing a strong base for ongoing communication.
- Page reach increased by 36.7%, driving higher visibility.
Instagram Performance:
- Reached 29.89k users with 57.06k views.
- Recorded 2,317 interactions, showing a high level of engagement.
- Page reach increased by 41.7%, building brand presence among Instagram users.

By combining cultural relevance with engaging content, this campaign successfully strengthened Unibic’s digital presence and created an immediate connection with Sri Lankan consumers.

B Classy: Amplifying E-commerce Success Through Meta Advertising

Ladder Global transformed B Classy’s digital advertising performance, achieving remarkable growth in sales, customer engagement, and return on ad spend. This case study demonstrates our expertise in leveraging Meta’s advanced advertising tools to drive significant e-commerce growth.

Increase in Total Sales

Growth in Returning Customer Rate

Increase in Total Visitors

Company

B Classy, a leading accessories retailer in Sri Lanka, offers a curated collection of lifestyle products through its e-commerce platform. They sought to enhance their online sales performance and customer retention through targeted digital advertising.

Website

www.bclassylifestyle.com

COUNTRY

Sri Lanka

INDUSTRY

E-commerce / Fashion Accessories

Work

Meta Advertising

Advantage+ Shopping Campaigns

E-commerce Optimization

Project Overview

Ladder Global implemented a comprehensive Meta advertising strategy for B Classy, running 10 targeted campaigns including Advantage+ Shopping Campaigns to boost sales and customer engagement.

Client Requirements

Sales Growth: Increase online sales through targeted advertising.
Customer Retention: Improve returning customer rates.
Ad Performance: Optimize ad spend and improve ROAS.
Traffic Generation: Drive quality traffic to the e-commerce platform.

Solutions Provided

Meta Advertising Strategy:
- Implemented 10 targeted advertising campaigns.
- Utilized Advantage+ Shopping Campaigns for enhanced product visibility.
- Optimized ad creative and targeting for maximum engagement.

Results

The Meta advertising campaign for B Classy yielded significant improvements from September to October:

Sales Performance:
- 19% month-over-month increase in total sales.
Website Traffic:
- 19% increase in total visitors
Customer Engagement:
- 17% increase in order volume.
Customer Retention:
- 57% improvement in customer retention.
Ad Performance:
- 4.39% ROAS in October, up from 3.65% in September.

Significant improvement in advertising efficiency.

These results highlight Ladder Global’s expertise in developing and executing effective Meta advertising strategies for e-commerce businesses, driving tangible improvements in sales, customer retention, and advertising performance in the competitive fashion accessories market.

Infomate's Digital Transformation: 50K Impressions in 3 Months!

Ladder Global revamped Infomate’s website, achieving 50K impressions in just 3 months through a stunning design, SEO optimization, and targeted social media marketing. This case study showcases our ability to deliver comprehensive digital solutions that elevate brand visibility and position clients as industry leaders.

Impressions Achieved in Just 3 Months

Increase in Call-to-Action Engagement

Organic Clicks Achieved in Just 3 Months

Company

Infomate, a fully owned subsidiary of John Keells Holdings PLC (JKH), is Sri Lanka’s premier BPO company. By leveraging cutting-edge technology and a skilled workforce, Infomate delivers innovative solutions and exceptional customer service across diverse industries. With a commitment to continuous improvement and a client-centric approach, Infomate drives business success for its partners and contributes to the growth of the Sri Lankan economy.

Website

www.infomateworld.com

Work

Web Development
Search Engine Optimization
Social Media Marketing
Video Creation

Project Overview

Ladder Global undertook a comprehensive web design and development project for Infomate, a subsidiary of John Keells Holdings PLC (JKH). The primary objective was to create a modern, visually appealing website that effectively communicates Infomate’s status as the leading BPO company in Sri Lanka. The project also included ongoing search engine optimization (SEO) to enhance online visibility and engagement.

Client Requirements

Enhanced Design: The client sought a more visually appealing design than their previous website, emphasizing Infomate’s affiliation with JKH.
Informative Content: The website needed to feature rich, informative content that showcases the company’s services and corporate culture.
SEO Strategy: Given the focus on informative content, the client wanted to leverage SEO to improve search visibility and attract more visitors.
Positioning: The primary goal was to position Infomate as the number one BPO company in Sri Lanka.

Solutions Provided

Web Design and Development:
- Developed a modern, user-friendly website that highlights Infomate’s connection to JKH and its service offerings.
- Created visually appealing layouts with engaging imagery and infographics to enhance user experience.
Search Engine Optimization (SEO):
- Implemented a robust SEO strategy, including keyword optimization and content creation, to improve search engine rankings.
- Achieved over 50,000 web impressions within three months and increased the click-through rate (CTR) by 6%.
Ongoing Support:
- Provided continuous maintenance and updates to ensure the website remains relevant and functional, adapting to changing market needs.

Social Media Marketing Overview for Infomate

Ladder Global implemented a strategic social media marketing campaign for Infomate to enhance brand awareness and engagement within the B2B landscape. Recognizing the unique challenges and opportunities in the BPO sector, our approach focused on creating visually appealing and informative content that resonates with Infomate’s target audience.

Client Requirements

Brand Awareness: The client aimed to raise awareness about their services, events, and business partnerships within the B2B community.
Engaging Content: Infomate required visually striking content that effectively communicates their corporate culture and service offerings.
Targeted Outreach: The goal was to engage decision-makers and potential clients through strategic social media channels.

Solutions

Content Creation:
- Developed a content calendar that included a mix of promotional posts, informative articles, and visually engaging graphics.
- Created high-quality visuals, infographics, and videos that highlight Infomate’s services, culture, and industry expertise.
Platform Strategy:
- Identified and focused on key social media platforms relevant to B2B marketing, such as LinkedIn and Facebook, to maximize reach and engagement.
- Tailored content for each platform to ensure it resonates with the specific audience and encourages interaction.
Engagement and Community Building:
- Actively engaged with followers by responding to comments, sharing relevant industry news, and participating in discussions to foster a sense of community.
- Encouraged user-generated content and testimonials to build trust and credibility within the BPO sector.
Performance Monitoring:
- Regularly analyzed engagement metrics and audience insights to refine the strategy and improve content effectiveness.
- Adjusted campaigns based on performance data to ensure optimal results and alignment with client goals.

Infomate & E-Arrow Partnership Announcement | CEO Talk Reel

Infomate, a leading BPO company in Sri Lanka and one of our long-standing clients, wanted to announce their strategic partnership with E-Arrow, a leading Sri Lankan software company, to enhance their payroll platform services. To make this announcement engaging and impactful, we created a professionally edited reel featuring CEO Mr. Jehan’s talk, ensuring that the key messages were clear and compelling.

Our focus was to maintain the original video and voice quality while enhancing the viewing experience. We carefully added a background sound that complemented the speech without overpowering it and used caption text overlays to highlight key points. The video was structured to keep viewers engaged until the end, with a strong call-to-action slide reinforcing the message.

The final result was a polished and engaging announcement reel, effectively communicating the value of this partnership. If you need professional video editing to showcase your business updates, we can create high-quality, impactful reels that capture attention and deliver your message effectively.

2D Animated Business Solutions Video for Infomate

Infomate wanted a short and engaging reel to highlight how businesses, as they expand, encounter operational challenges and how Infomate’s solutions can help manage them efficiently. To deliver this message effectively, we created a 2D animated video that visually presents the concept in a clear and engaging way.

Using a professional AI voice-over, we ensured that the narration was clear and high-quality, making the content easy to follow. Every element, from the animations to the voice-over, was carefully designed to keep viewers engaged while providing a concise yet impactful overview of Infomate’s services. Since this was a reel video, we focused on making it short, creative, and to the point, ensuring the message was delivered effectively within seconds.

The result was a high-quality, engaging video that perfectly captured Infomate’s value proposition. If you’re looking to create an impactful animated reel for your business, we can help bring your ideas to life with professional storytelling and top-tier video production.

Daiki Axis Digital Marketing Success in Wastewater Treatment

Ladder Global transformed Daiki Axis Sri Lanka’s digital footprint, achieving remarkable improvements in search visibility and user engagement within 8 months. This case study showcases our expertise in delivering comprehensive SEO solutions that elevate brand awareness and establish clients as industry leaders in specialized sectors.

Increase in Impressions

23.5

Improvement in Average Search Position

108

Total Impressions Achieved in 8 Months

Company

Daiki Axis Sri Lanka, a fully owned subsidiary of Daiki Japan, is a premier supplier of wastewater and sewage treatment solutions. Specializing in advanced Johkasou models, they bring cutting-edge Japanese technology to the Sri Lankan market, setting new standards in environmental sustainability.

Website

www.daikiaxis.lk

Work

Search Engine Optimization
Content Marketing
Digital Advertising

Project Overview

Ladder Global undertook a comprehensive SEO campaign for Daiki Axis Sri Lanka to dramatically improve their online visibility, particularly for their key wastewater treatment products. The primary objective was to increase awareness of their advanced Johkasou models and boost customer engagement through organic search channels.

Client Requirements

Enhanced Search Visibility: Improve search rankings for key products, targeting top positions on the first page of search results.
Technical SEO Optimization: Enhance the website’s overall SEO performance and user experience.
Content Strategy: Develop comprehensive content addressing customer pain points in wastewater treatment.
Brand Authority: Establish Daiki Axis as the go-to search result for wastewater treatment solutions in Sri Lanka.

Solutions Provided

Technical SEO Audit and Optimization:
- Conducted a thorough audit to identify and rectify major SEO deficiencies on the website.
- Implemented technical optimizations to improve crawling, indexing, and overall site performance.
Keyword Strategy and On-Page Optimization:
- Performed in-depth keyword and competitor research to identify high-value search terms.
- Optimized meta titles, descriptions, and header tags across key product pages.
- Enhanced internal linking structure to improve user experience and search engine crawling.
Content Development and Optimization:
- Created new optimized web pages tailored to target keywords and user intent.
- Developed a robust blog strategy with SEO-optimized articles addressing customer pain points and industry trends.
Off-Page SEO and Local Optimization:
- Implemented a targeted link-building campaign to increase domain authority and improve rankings.
- Optimized Google My Business listing and encouraged customer reviews to boost local SEO performance.
Multi-Channel Optimization:
- Enhanced YouTube video titles and descriptions for better search visibility.
- Optimized social media platforms and content for improved search performance.
Paid Advertising and User Experience:
- Executed targeted Google and Facebook ad campaigns to increase website traffic and brand awareness.
- Focused on improving website retention rate and reducing bounce rate for better user engagement.

Results

The SEO campaign for Daiki Axis Sri Lanka yielded significant improvements in just 8 months:

14% increase in impressions, from 94.7K to 108K year-over-year.
23.5% improvement in average search position, moving from 16.2 to 12.4.
Substantial enhancement in overall website performance and user engagement metrics.

Boosting Online Visibility and Patient Engagement with SEO

Ladder Global implemented a comprehensive SEO strategy for Durdans Hospital, significantly improving their digital presence and patient engagement in just 5 months. This case study demonstrates our ability to deliver targeted digital solutions that enhance brand visibility and position healthcare providers as industry leaders.

Increase in Total Clicks

390

Increase in Impressions

Improvement in Click-Through Rate

Improvement in Average Search Position

Company

Durdans Hospital is one of Sri Lanka’s leading private healthcare providers, known for its industry-leading departments such as the Heart Center. With a commitment to medical excellence and innovation, Durdans aims to be the most trusted healthcare provider in the region.

Website

www.durdans.com

Work

Search Engine Optimization
Content Marketing
Digital Advertising

Project Overview

Ladder Global undertook a comprehensive SEO campaign for Durdans Hospital to improve their online visibility, particularly for key medical specialties like cardiology and neurology. The primary objective was to increase awareness of their industry-leading departments and boost patient engagement through organic search channels.

Client Requirements

Increased Visibility: Improve search rankings for healthcare-related keywords, especially for specialties like cardiology and neurology.
Traffic Growth: Achieve a 100% increase in organic sessions and users within 12 months.
Engagement: Boost click-through rates and reduce bounce rates to improve overall user engagement.
Brand Positioning: Establish Durdans as a top search result for heart health and other key medical services.

Solutions Provided

Technical SEO Audit: Conducted a thorough audit to identify and rectify major SEO deficiencies on the website.
Implemented technical optimizations to improve crawling, indexing, and overall site performance.
On-Page Optimization: Optimized meta titles, descriptions, and header tags across key service pages.
Enhanced internal linking structure to improve user experience and search engine crawling.
Content Strategy: Developed new optimized web pages, blogs, and resources based on keyword research and search demand.
Created high-quality, informative content to position Durdans as an authority in key medical fields.
Off-Page SEO: Implemented a targeted link-building campaign to increase domain authority and improve rankings.
Optimized Google My Business listing and encouraged patient reviews to boost local SEO performance.

Results

The SEO campaign for Durdans Hospital yielded significant improvements in just 5 months:

17,200 increase in total clicks, demonstrating improved visibility and user engagement.

390,000 increase in impressions, showcasing broader reach in search results.

0.3% improvement in click-through rate (CTR), indicating more compelling search listings.

1.3 position improvement in average search ranking, moving Durdans closer to top results.

These results highlight Ladder Global’s expertise in developing and executing effective SEO strategies for healthcare providers, driving tangible improvements in online visibility and patient engagement.

Amrak Institute: Crafting an Online Presence for Healthcare Education with SEO

Ladder Global implemented a comprehensive SEO strategy for Amrak Institute, significantly improving their digital visibility and student engagement. This case study demonstrates our ability to deliver targeted digital solutions that enhance brand awareness and position educational institutions as industry leaders in healthcare training.

14.5

Average Position on SERP

Multiple

Featured Snippets Gained

Significant

Improvement in Website Performance

Company

Amrak Institute is a leading Nursing College in Sri Lanka, dedicated to creating international pathways for healthcare professionals and establishing new qualification benchmarks in the sector. Their mission is to elevate Sri Lankan youth in the global healthcare industry.

Website

www.amrak.lk

Work

Search Engine Optimization
Content Marketing
Digital Advertising

Project Overview

Ladder Global undertook a comprehensive SEO campaign for Amrak Institute to improve their online visibility, particularly for their key courses. The primary objective was to increase awareness of their educational offerings and boost student engagement through organic search channels.

Client Requirements

Increased Visibility: Improve search rankings for key courses, aiming for top 3 positions or first page results.
Website Optimization: Enhance the website’s overall SEO performance.
Content Strategy: Develop content addressing student pain points and search queries.
Brand Positioning: Establish Amrak as a top search result for healthcare education in Sri Lanka.

Solutions Provided

Technical SEO Audit:
- Conducted a thorough audit to identify and rectify major SEO deficiencies on the website.
- Implemented technical optimizations to improve crawling, indexing, and overall site performance.
On-Page Optimization:
- Optimized meta titles, descriptions, and header tags across key course pages.
- Enhanced internal linking structure to improve user experience and search engine crawling.
Content Strategy:
- Developed new optimized web pages, blogs, and resources based on keyword research and search demand.
- Created high-quality, informative content to address student pain points and establish authority in healthcare education.
Off-Page SEO:
- Implemented a targeted link-building campaign to increase domain authority and improve rankings.
- Optimized Google My Business listing and encouraged student reviews to boost local SEO performance.

Results

The SEO campaign for Amrak Institute yielded significant improvements:

14.5 average position on Search Engine Results Pages (SERP), indicating improved visibility.
Multiple featured snippets gained for SEO-optimized blog content, showcasing content authority.
Significant improvement in overall website performance, demonstrating enhanced user engagement.

Soft Freight Logic: Navigating Supply Chain Technology with Digital Marketing Solutions

Ladder Global transformed Soft Freight Logic’s digital presence, creating unique brand identities for their innovative products and implementing a comprehensive marketing strategy. This case study showcases our expertise in delivering tailored digital solutions that elevate brand awareness and establish clients as industry leaders in specialized sectors.

Multiple Unique Brand Identities Created

Highly Optimized Website Developed

Several Demo Videos Produced

Significant Improvement in Online Visibility

Company

Soft Freight Logic (SFL) is a rapidly growing Supply Chain Technology & ERP consulting business based in Dubai, UAE. They offer innovative products such as CargoDoc, an OCR-powered data entry automation software, and SFL Insights, an end-to-end shipment visibility solution for freight forwarders using the CargoWise ERP.

COUNTRY

UAE

INDUSTRY

Technology

WORK

Brand Identity Development
Website Optimization
Content Creation
Search Engine Optimization
Social Media Marketing
Email Marketing

Project Overview

Ladder Global undertook a comprehensive branding and digital marketing campaign for Soft Freight Logic to create unique identities for their new product offerings and establish a strong online presence to acquire users in a niche market.

Client Requirements

Unique Brand Identity: Develop distinct brand identities for CargoDoc and SFL Insights.
Online Presence: Create an optimized website and implement digital marketing strategies.
Market Differentiation: Clearly communicate the brand’s unique selling points to stand out from competitors.
User Acquisition: Reach and engage the target audience in a niche market.

Solutions Provided

Brand Identity Development:
- Created logos incorporating industry-relevant elements (containers, documents) to represent the products’ functions.
- Chose blue as the primary color to communicate infinite possibilities offered by the technology.
Website Optimization:
- Developed an informative website showcasing product features, USPs, and success stories.
- Implemented a design focused on driving demo call bookings.
Content Creation:
- Produced demo videos to educate prospects on different product modules and use cases.
- Reduced sales team effort in explaining products.
Search Engine Optimization:
- Optimized for high-intent keywords like ‘Data Entry Automation CargoWise’ to drive qualified traffic.
Social Media Marketing:
- Utilized LinkedIn and YouTube to create brand awareness and showcase product offerings to the target audience.
Email Marketing:
- Implemented effective email campaigns to engage existing customers and generate inquiries.

Results

The branding and digital marketing campaign for Soft Freight Logic yielded significant improvements:

Multiple unique brand identities created for CargoDoc and SFL Insights.
One fully optimized website developed to showcase products and drive conversions.
Several demo videos produced to educate prospects and streamline the sales process.
Significant improvement in online visibility through SEO and social media marketing efforts.

What we Do

Ladder Digital

Ladder Labs

Ladder Studios

Services

Get a Quote

Custom Quotations

Connect with Us

Business Name Generator

Website Optimization Audit Tool

Free Website Audit

Free SEO Audit

Free Social Media Audit

Driving Brand Recall Through Storytelling, Entertainment & Automotive Culture

The result was a measurable improvement in online visibility, audience engagement, and sales performance, including:

First-page

More than 1.3 million

Improved lead

This case study explains the strategy, implementation process, and measurable outcomes that helped Cartivate Motors strengthen its digital presence and business growth.

Company

Website

Work

The Challenge

Our Digital Marketing Strategy

HubSpot CRM Implementation

Creative Execution

Cinematic Vehicle Introductions

Humour-Led Influencer Content

Expert-Led Video Series

Conceptual Static Content

The Outcome

Services Delivered

Unibic Sri Lanka – Boosting Social Media Engagement Within the First Month

Company

Work

Project Overview

Client Requirements

Solutions Provided

Results

One of the Successful Campaign Results

B Classy: Amplifying E-commerce Success Through Meta Advertising

Company

Website

COUNTRY

INDUSTRY

Work

Project Overview

Client Requirements

Solutions Provided

Results

Infomate's Digital Transformation: 50K Impressions in 3 Months!

Company

Website

Work

Project Overview

Client Requirements

Solutions Provided

Social Media Marketing Overview for Infomate

Client Requirements

Solutions

Infomate & E-Arrow Partnership Announcement | CEO Talk Reel

2D Animated Business Solutions Video for Infomate

Daiki Axis Digital Marketing Success in Wastewater Treatment

Company

Website

Work

Project Overview

Client Requirements

Solutions Provided

Results

Boosting Online Visibility and Patient Engagement with SEO

Company

Website

Work

Project Overview

Client Requirements

Solutions Provided

Results

Amrak Institute: Crafting an Online Presence for Healthcare Education with SEO

Multiple